It started with a simple story in the Tallahassee Democrat about how the Florida A&M Rattlers would bus to Little Rock to play the Arkansas Razorbacks on the night of Aug. 31 at War Memorial Stadium.
Jay Bilas, an ESPN basketball analyst, read the story and tweeted: "Make no mistake, all players are used to making their schools money. A crazy bus ride to Arkansas...for $750,000."
That tweet sent the story to another level of attention and ticked off at least one FAMU (the Rattlers are widely known as FAMU) official.
Chris Asa, associate athletic director for ticket and corporate sales, responded several times, although Bilas never entered that fray.