FAYETTEVILLE — John Calipari may have nearly 2.5 million followers between Facebook, Twitter and Instagram, but don’t let that fool you. Unlike the last Arkansas basketball coach, he’s not a social media guy.
While Eric Musselman personally used those tools to market his program, his successor with the Razorbacks has someone who posts for him. In fact, Calipari didn’t even know he had an Instagram account until recently, and then couldn’t remember what it was called during Tuesday’s press conference, mistakenly referring to another app popular with the younger generation.
“I just found out, do I have Snapchat?