FAYETTEVILLE — As the target audience for college football changes, so has the research into what causes fans to buy — or not buy — tickets.
Nationwide attendance fell at college football games for the sixth consecutive season in 2016. Arkansas has been one of the outliers to the trend, though, increasing its total home attendance last year for the third consecutive season.
Still, Arkansas officials are cognizant of the fact that a number of criteria could change their good fortunes, ranging from a bad season to bad amenities.
In an effort to keep up with consumer demands, Arkansas recently signed a 10-year extension to its multimedia rights agreement with IMG.