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Sun Belt Conference Unveils New Logo Identity, Brand Structure

NEW ORLEANS – The Sun Belt Conference unveiled today its new logo identity with a revamped brand structure for all marks and revised color scheme.

Sun Belt Conference Logo Identity Guide

Developed by the Brian Gundell Graphic Design Co., the new branding identity comes after a seven-month process to create a strong, cohesive set of marks to modernize the look while staying true to the conference's mission.

"It was important for the Sun Belt to showcase a visual identity that looks and feels like a step toward the future while building on the foundation of the conference that we are so proud of," said Sun Belt Commissioner Keith Gill.