LITTLE ROCK –Arkansas Blue Cross and Blue Shield today has been announced as the presenting sponsor of the Governor's I-40 Showdown, the head-to-head rivalry series pitting the athletic programs from the University of Central Arkansas and the University of Arkansas at Little Rock.
"Arkansas Blue Cross and Blue Shield is pleased to present this great in-state rivalry between two competitive athletic programs," said Curtis Barnett, Arkansas Blue Cross president and CEO. "College sports not only is fun to watch and gives us an opportunity to rally around our favorite teams, but we know it teaches great life lessons as well.