The Arizona Wildcats averaged 42,632 fans at their home games in 2017, which was easily their lowest amount in over a decade, as well as one of the worst marks in the Pac-12.
There were many reasons for that, including late kickoff times, a mediocre team, and the unimpressive fan experience at Arizona Stadium.
Those first two problems are difficult to fix and not entirely in the athletic department’s control, but that third one is.
With TV competing with ticket sales, schools have to create a game-day atmosphere that trumps the experience one can get from watching games at home or a local restaurant.