Sean Miller became an internet sensation during the Arizona Wildcats' first round loss to the Wichita State Shockers in the NCAA Tournament. No, it wasn't because of a tirade towards the refs or his players, it was because he completely sweat through his shirt.
As embarrassing as it may seem, Miller has personally benefitted from it. He received boxes of shirts in the mail from Tommy John's CEO (apparently for free!), and Miller joked that he's now a major player on the endorsement market.
Sean Miller was glad to be asked about his sweat drench shirts: blames a different shirt and jokes on endorsements pic.