College Conference realignment has delivered a fatal blow to the Pac-12 Conference; however, it wasn’t the fault of Big Media that put us here.
It was September 2010, the then Pac-10 Conference announced the additions of Colorado and Utah. And as the conference grew to 12 members, the Pac-12 Conference would soon begin its own network in the subsequent months after its amalgamation, following in the footsteps of the Texas Longhorns (Longhorn Network) and the Big Ten.
Signing a blockbuster, 12-year deal with Fox and ESPN worth $3 Billion, Conference commissioner Larry Scott seemed well-positioned (at the time) in the ever-changing world of college athletics.