Tucson’s bowl game has been mostly an afterthought on the college football bowl schedule since being resurrected in 2015. That’s about to change significantly thanks to its new, albeit controversial sponsor.
The Arizona Bowl will now be known as the Barstool Arizona Bowl, as the bro-centric digital media company has signed a deal to put its name on the event that’s held at Arizona Stadium. The 2021 edition, pitting teams from the Mid-American and Mountain West conferences, is set for Dec. 31.
Originally scheduled to air on CBS, the Barstool Arizona Bowl will now be broadcast through Barstool Sports’ Web site, app and social media channels.