The billboard rivalry continues for ASU and Arizona.
Some ASU fans have provided a reminder for I-10 travelers in case they may have forgotten the score of the most recent Territorial Cup football game between Arizona State and Arizona.
It comes in the former of a billboard on the way from Tucson to Tempe.
The billboard, near Casa Grande on Interstate 10, showed up earlier this week.
It is maroon and gold with the message "No Pity for the Kitty" and not one, but two references to the score of that game on Dec. 11.