Starting July 1, NCAA student-athletes are able to monetize their name, image and likeliness (NIL) without jeopardizing their eligibility. That means they can now profit from activities like autograph signings, private lessons, brand deals, endorsements and many other things.
In conjunction with the Eller College of Management and with the James Rodgers College of Law, the University of Arizona created the Arizona Edge program to smoothen the process by teaching its student-athletes about the NIL process and giving them tools they need to maximize their earning potential. (You can read a lot more about it here.