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Arizona lowering ticket prices and upgrading student section for 2018 football season

Fans weren’t flocking to Arizona Stadium in 2017, to say the least.

The Arizona Wildcats’ average (paid) attendance for football games was roughly 43,000 which ranked ninth in the Pac-12, and their average percent of capacity filled was 77, a near 10-percent decrease from 2016.

Even when Khalil Tate emerged as a must-see player, the UA couldn’t attract the Wildcat faithful. Arizona only drew 40,984 in its final home game of the season when Tate and company shattered the school rushing record against Oregon State.

And keep in mind, that is the “paid” attendance figure.