The NCAA, the NBA, and the shoe companies are all vying for position to make money from high school and college student-athletes. The players usually get the shaft, California lawmakers are trying to change this.
So who is in charge here? Is it the NCAA, a billion-dollar business? The shoe companies like Nike, Under Armor and Adidas? The NBA? The players? Nah, not the players, they are just pawns in the high school to college and pro landscape in all sports but most prominently in football and basketball. They should have more involvement though, along with compensation beyond the scholarship and money that barely covers their expenses in our opinion.