TEMPE, Ariz. -- Sun Devils Athletics' overarching marketing theme this season is "Ignite the Power Within." It's a tagline you'll see in most aspects of the department's marketing campaign.
The department still left some leeway for ASU's teams to adopt their own adages, however -- words that speak to those team's particular cultures, their particular group of student-athletes, their coaches and their goals.
For Todd Graham and the Sun Devil football team, this year's rallying cry is "Rise Up."
"That's what we came up with, but it wasn't something we spent a lot of time on," Graham joked on Thursday after his season-opening press conference in the Carson Student-Athlete Center's Dutson Theater.