TEMPE, Ariz. – Sun Devil Nation, get ready! The third annual Back Your Devils Week kicks off March 17-21, rallying alumni, fans, and supporters to make an impact across all Sun Devil Athletics programs. With friendly competition, exclusive incentives, and a chance to elevate every team, this campaign is set to build on last year's remarkable success.
Each of ASU's athletics programs will go head-to-head, competing to raise the most funds,secure the highest number of gifts, and drive engagement from former student-athletes. Cash prizes will be awarded to programs excelling in these key categories, fueling their continued growth and success.