The Cheez-It Bowl made waves last year with a casual nine interceptions and an ensuing social media frenzy.
Now, they're hoping to make things even bigger, beginning with the conferences. Starting in 2020 the postseason college football bowl game returns to a matchup between schools from the Big Ten and Big 12 Conferences, organizers announced Tuesday.
The six-year agreement will be in place for the 2020-21 through 2025-26 seasons, with each game being televised live on ESPN.
It will be the only postseason bowl game between the conferences, a highlight for the bowl organizers.