When the Age of Exploration arrived in Europe, adventurous souls began proliferating the myth of El Dorado, a lost city made entirely of gold which ostensibly awaited them in the New World.
In the modern day, there is college football recruiting. The ethos behind the hunt for great riches and notoriety remains the same as it was then. We have simply traded the Niña and the Pinta for a Gulfstream G700 private jet and treasure chests of valuables for 5-star prospects.
The greater Phoenix metro area is the New World. It has become El Dorado for college football programs with national championship aspirations.