The Arizona State Sun Devils kicked off their 2017-18 campaign as the men’s and women’s basketball teams joined up for the second annual Mill Madness.
Fans crowded around the court, placed across the street from Mellow Mushroom, and some even watched from the balcony of the Ira A. Fulton School of Engineering to get their first public look of the newest editions of Sun Devil basketball.
Cue Explosions in the Sky, because we have some Friday night lights on Mill Ave tonight #MillMadness pic.twitter.com/IR8ManGHHU
— Matthew Tonis (@Tonis_The_Tiger) October 14, 2017
With the nightlife of Mill Ave just feet away, the basketball program had something bigger to focus on: promoting their teams.