Expanding on its six-year streak as the nation's most innovative university, Arizona State is in the market for the next big idea in athletics.
Beginning Friday, ASU athletics is launching a venture challenge seeking new sports concepts that can be implemented at Sun Devil facilities.
ASU's Global Sport Institute and J. Orin Edson Entrepreneurship + Innovation Institute will support the winning venture with promotional resources, mentorship, coaching and an award of up to $25,000 per year.
Applications, open to all not just students, will be accepted from Jan. 15-March 1. Entries will be evaluated and cut to a top 10-15 with those candidates making a pitch in April to a panel of Sun Devil athletics judges in April during ASU Demo Day.