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ASU asks high school to stop using pitchfork logo

The Clay High School Blue Devils play in Green Cove Springs, Fla., but their logo may look very familiar to fans in Tempe.

That is about to change.

According to First Coast News in Jacksonville, Arizona State sent Clay High School a cease and desist letter over the use of the pitchfork logo. The Clay logo is exactly the same as ASU's, but the school changed the colors to blue and black -- a violation of ASU's trademark.

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This is nothing new in college sports, as schools often use their legal rights to enforce registered trademarks.