There’s a building down the street from where I live called “Crossfit Purgatory.” It’s small, and hard to see unless you’re looking right at it as you drive, which you shouldn’t do because distracted driving is not a thing that should be done.
It does conjure up a few images, mostly as to how that certain subculture views itself. It also could probably be the name of a cocktail. I’m thinking Muscle Milk, Fireball, Jager, then lit on fire. Nobody said it was a good cocktail.
(Fun game to play: Take a random group of two or three words and see what sort of cocktail that would be.