Not that long ago, researchers made a shocking discovery: Young people didn’t need a big-screen television to watch their favorite content. They are perfectly happy with streaming video on their handheld devices.
Major League Baseball was paying attention, and the league's rare show of foresight might save its business.
Today, MLB is an industry leader in delivering sports content to mobile devices. Their At Bat app has ranked among the highest grossing for nearly a decade; this season it's opened nearly 8 million times a day. Their video technology is so good that the league is a service provider to a long list of clients, including HBO and ESPN.