While the situation is improving, it is hard enough for female hockey to get equal attention and respect without a big bank appropriating a team name for a national advertising campaign.
Unless you're really obsessive and/or had a family member (as I have) play for the Belleville Bearcats, you probably didn't take notice of the team that little Thomas is depicted scoring his first goal for during the Scotiabank commercial that has been running on NHL broadcasts during the Stanley Cup playoffs.
Well, people in and around Belleville, Ont., certainly noticed.