The NHL has yet to firm up a start date for next season, but the Arizona Coyotes are hard at work as the offseason wears on.
They've partnered with a company that uses digital technology to better connect with the different ages and experiences of their fan base. They've set up a shared season ticket membership plan for fans who don't want to commit to a longer or more expensive term. They've created flexible spending accounts for season ticket members to allow for the possibility of fans not being allowed at Gila River Arena this season, or for those who feel uncomfortable attending games.