Despite having gotten off to the worst 41-game start in franchise history since the team moved to Arizona, the Coyotes are actually trending positive in a number of statistics including attendance, merchandise sales and TV ratings.
For an organization that’s dealt with its fair share of legal strife, relocation rumors and a subpar on-ice product in recent years, the Coyotes are nonetheless “excited” about the direction of their franchise and what it means for the future of hockey in the Valley.
Through the first 18 home games at Gila River Arena, the team’s attendance was up 5 percent from the same time last season and their group ticket sales ranked ranked in the NHL’s top six, according to the Coyotes.