In an interview with Puck Daddy, Arizona Coyotes co-owner Anthony LeBlanc explained many ways the team is attempting to rise from its recent legal strife with the City of Glendale and continue growing as a hockey market.
Among those new measures, according to LeBlanc, is a kids' jersey exchange program starting this season. If a parent brings their child to Gila River Arena in a another team's jersey, the Coyotes will offer to exchange that jersey for one of their own.
Here's what LeBlanc had to say about it, via Puck Daddy:
One of the interesting things we’ll be doing this year for example, it’s a little thing but it shows how we’re trying to change the perspective.