The Arizona Coyotes have added another step in its rebrand with the newest third jersey.
With the new design, the team didn't stray from its dwelling with the latest desert-inspired jersey. From the rugged edges and outlines of mountains to the burgundy color, the latest offering evokes Arizona.
The special edition "Desert Night" jersey created by Rhuigi Villaseñor, the team’s creative strategist and global fashion designer, will make its debut Sunday against the Vegas Golden Knights at Mullett Arena.
When Villaseñor, the founder and creative director of Los Angeles-based streetwear brand Rhude, was hired by the team in October, he became a trailblazer as the only fashion designer to work with an NHL team.