With Arizona Coyotes ownership already in the resort and casino business, the team didn't have to look far for an official sports betting partner to take advantage of the large market in Arizona since it became legal last year.
Majority owner Alex Meruelo and his Meruelo Gaming, LLC, which is an affiliate of the two casinos he owns, the Sahara Las Vegas and the Grand Sierra Resort in Reno, Nevada, on Wednesday announced along with the Coyotes the launch of SaharaBets, an online and digital sports betting platform that will be available for download on Jan. 12.
The move gives the Coyotes their place in the growing landscape of sports betting in the state, now that it has been legal to place bets since last September.