One of the most fascinating and relevant books I’ve read in recent years is A Whole New Mind: Moving from the Information Age to the Conceptual Age, by Daniel L. Pink. Pink theorizes that in today’s world and in the current market place—-creative, right-brain thinkers will dominate the top positions and be in the highest demand.
Over the past three years, we can see the application of Pink’s theory with regard to the new coaching trends in the NFL.
Creativity defines what the cutting edge is—-and it often gives a team and its players a competitive advantage.