In February the Arizona Cardinals launched Cardinals Flight Plan, a first-of-its-kind documentary series available on Facebook Watch that takes fans behind the scenes for an inside look at the team’s offseason.
Released every other Wednesday since February 14th, the first five episodes have combined to amass more than 1.5 million views.
And the momentum for Flight Plan has been building as the series has unfolded. Episode 4 released on March 28th is the most viewed one to date with 420,000 video views while Episode 5 released on April 11th has produced the greatest reach and most shares.