This is what can happen when the GM and new HC of a team promote the season as a “retooling” with the expectation of being a legitimate contender. It gets the team’s hopes up, and as Seth Cox said, the hopes meant the most to the veterans on the team (especially Larry Fitzgerald) who already have a good sense that this is their last year in Arizona.
Look at the play of those veterans—-not one of them is having a good season to date: QB Sam Bradford (having to learn whole new playbook*—-more on this later), LG Mike Iupati (took a pay cut to stay), WR Larry Fitzgerald (injuries, QB changes and play calling issues), DE Markus Golden (injury related thus far), LB Deone Bucannon (trade block), CB Jamar Taylor (beaten badly early and then beaten out by Bene Benwikere) and K Phil Dawson (1/3 FGs after a 1/3 FG pre-season).
