Today marks a brand new era for the Arizona Cardinals and the iconic former Texas Tech coach, Kliff Kingsbury. For the first time since being appointed the Cardinals’ head coach, Kingsbury will meet with and address the players. It will be fascinating to see what kind of a message and tone Coach Kingsbury and his staff set for the players.
To be perfectly candid, the biggest challenge for Kingsbury and the new coaching staff is to expunge the Cardinals’ long standing stigma of being an under-prepared, under-conditioned, oft-injured and consistently under-performing football team. Furthermore, there is the yet to be dispelled reputation that players come to Arizona “to retire” and that the players in Arizona have perpetuated a “country club atmosphere” where it’s anyone’s guess each week as to whether the team will make a concerted effort to try to win.