With the recent success of the Cardinals it’s tough not to feel disrespected by the media. The Red Birds are playing great and look like a real threat for the post-season. Yet it feels like the team hasn't gotten much coverage compared to the other successful teams.
The adage "money talks" describes this situation. This year the Cardinals have been getting more media attention than seasons past, but few outlets seem to take the Cardinals serious. Part of that is history, the bulk of it however really just comes down numbers.
In 2012 the Harvard College Sports Analysis Collective published on article on Deadspin about the most popular teams in the NFL based on Facebook "likes.