They changed how much time their old GM, their new HC and of course their new quarterback have to get things right.
While the way they went about it may have rubbed some wrong, the reality is that they did something that makes sense, they put everyone on the same clock.
While there is so much more to it than that, Kliff Kingsbury wanted Kyler Murray, now the GM, the coach and the quarterback are all tied together.
In the worst case scenario world, those three have a 2-3 year window to start moving forward, getting it right and turning this franchise back into a winning one.