In 2012, the Arizona Cardinals were a team struggling for air. After a 4-0 start, they quickly fell to a 5-11 finish. Many blamed Ken Whisenhunt and Rod Graves for their inability to put players in a position to succeed. That was what lead to their ultimate demise shortly after the regular season ended.
Michael Bidwill announced both Rod Graves and Ken Whisenhunt would be fired after an hour behind closed doors. That began the Cardinals rebuild.
Michael Bidwill only had two guys in mind to fill the General Manager roll. Morocco Brown, who is now with the Browns Front Office, and Steve Keim.