Don’t sleep on the Alliance of American Football. This can work.
It might seem easy to dismiss as the latest in a string of upstart football leagues. But newly announced Phoenix coach Rick Neuheisel put it best when he said, “This is a league of opportunity.”
The Alliance has an opportunity give more action to football – and gambling – fanatics. It’s got the opportunity to exploit a smart, tech-focused business model. And it’s got an opportunity to get some things right where the NFL and NCAA have struggled.
Charlie Ebersol, son of TV legend Dick Ebersol and CEO of the Alliance, says that after the Super Bowl, about 80 million people stop watching sports on the weekend and that about 20 million fantasy players are left without a fix for six months.