For those stuck in the dark, college coaches use social media to spy on recruits.
Not only do they spy on perspective players, they check in on current players.
This is not a surprise.
In fact, it is a well known practice that Kliff Kingsbury even admitted to while doing it at Texas Tech:
"During an August 2016 appearance on 'The Hawkcast'podcast with then-Atlanta Falcons linebacker A.J. Hawk, Kingsbury openly revealed he and his Texas Tech coaches would set up fake social media accounts using 'cute girls' as avatars to spy on their players.