Many coaches in the NFL break the regular season down into 4 quarters—-with the goal being to try to win each quarter—-which would mean winning 3 out of the 4 games.
Obviously, the first quarter of the season did not go as well as the coaches or players had hoped. The record was 0-3-1. But—-for the most part the Cardinals were competitive in all 4 games.
During the second quarter of the season, the Cardinals found their stride, winning 3 of 4 games.
Thus far in the third quarter, the Cardinals are 0-1, but their 28-25 loss to the 8-0 49ers showed how much the Cardinals are progressing on offense, despite their defensive woes.