USA TODAY Sports
Every NFL fan has seen an exciting game disrupted in a familiar way: a commercial break, then a kickoff, then … another commercial break.
Commissioner Roger Goodell doesn’t like it, either.
“It drives me crazy,” Goodell told USA TODAY Sports on Wednesday. “We call those ‘double-ups.’ They actually occurred 27% of the time (on kickoffs last season). And that’s still too high for us.”
In the coming days, the league will roll out its plans for not only revamping the commercial structure within TV broadcasts, but also tweaking in-game timing, replay reviews and more — the product of experimentation and research the NFL took directly to fans before last season to find out what they liked and disliked, both in the stadium and on the couch.