Cardinals are off-the-charts popular here in the greater Phoenix area. As the commercial says, "Everybody knows that."
But did you know Cardinals fans need to stop finding other things to do with their afternoons if the local ratings are to improve? The team's TV comparables aren't in step with its considerable on-field success. They were 24th among NFL markets last week and 20th this week.
What are you people doing? Hiking? Spending quality time with the family? Oh, come on.
It's not exactly a Cardinals concern, of course. The NFL is the unquestioned king of entertainment and the Cardinals regularly win the week among local ratings.