Back to the Arizona Cardinals Newsfeed

Bickley: Cardinals fuel Valley's sense of pride

The legend of Bruce Arians is growing like a beanstalk. Next month, he will be featured in “A Football Life,” a terrific series dedicated to the biggest names and best stories in NFL history.

During the show, he makes a shocking admission:

“I got booed in the Super Bowl parade,” he says.

That happened in Pittsburgh, where he was once a polarizing offensive coordinator. That would never happen in Arizona, where Arians is the ringleader of a football team that is highly successful, highly entertaining and full of magnetic personalities. The 2015 Cardinals might soon become the most popular sports team in the history of Arizona.