The NFL first and foremost is a business.
Winning is the key of any business, but in the interim, being interesting, being unique and being fun to watch can help bad teams in the business aspect.
That is where the Arizona Cardinals are right now. As they try and return to a semblance of competitiveness, they have the NFL world intrigued.
That means one thing for the NFL... Business.
After the 2019 NFL Draft, no team saw an increase in ticket prices on the secondary market quite like the Arizona Cardinals.