You might have seen it floating around on social media, but the Arizona Cardinals put together a fantastic video about "Our State of Football," describing how this has become a football town.
The truth is the Phoenix area has always been a football town. It just wasn't a Cardinals town. Thanks to a stadium, some success and a generation growing up with a local team, it appears we have finally reached that critical mass to transform a fan base.
It always helps the team has been quite good for two years and there is real championship buzz being felt (even if it is not felt outside the local fanbase).