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Ahead of free agency, Keim knows he must go all-in

As if Cardinal brass needed more of a reminder that the NFC West truly never sleeps, the LA Rams just acquired a big upgrade a quarterback.

They did this before the official end of the 2020-21 season.

Before the end of January, even.

By now you’ve likely read all about Les Snead and company’s continued aggressive approach to player acquisition that often includes parting with premium draft capital.

Yet with head coach Sean McVay in the fold, the Rams are afforded a luxury very few teams have in this league. That being they are able to completely front load the top of their roster with proven star players while McVay and company continue the process of elevating lesser tier talent (mid to late round picks, undrafted players, cheap free agents) into key contributors.