Roachel Laney, who served as Director of Athletics at Appalachian State for 14 years, will be the first Director of the Boone Area Sports Commission.
Laney was a member of the athletics staff at Appalachian for 29 years and has experience serving on organizing committees for both the Southern Conference and the NCAA.
Outside of his time with the Mountaineers, Laney also worked with the Carolina Panthers as the Director of Gameday Quality Control for the last nine seasons. In addition to this, Laney is an avid volunteer and coach with the Watauga County Special Olympics and has been a referee and umpire for the North Carolina High School Athletic Association.