Yahoo Inc. is losing its marketing chief to start-up film studio STX Entertainment.
Kathy Savitt, Yahoo's chief marketing officer since 2012, will join the Burbank-based film and television company to lead its digital content business, the studio said Friday.
Yahoo Chief Executive Marissa Mayer had tasked Savitt with reforming Yahoo's flagging brand to appeal to a younger generation of consumers. Along with marketing, she was responsible for its editorial properties such as Yahoo News, Yahoo Finance and Yahoo Sports.
Her job also crossed paths with the entertainment industry, helping to revive the cult series "Community." She also helped launch the Paul Feig sci-fi comedy "Other Space.