Hulu doesn't want its subscribers to find themselves in a TV coma, so it's opting to release its upcoming original series in weekly episodes.
Craig Erwich, head of content at Hulu, made the announcement Sunday during the streaming service's session at the Television Critics Assn. press tour.
"With all of our new originals, we will release episodes weekly," Erwich told reporters. "We want to give viewers the opportunity to discover their favorite shows every week. Like you, we value the shared experience and the joy of the watercooler that is television."
Erwich said the plan of attack allows the service to get shows to the audience faster because there's no need to accumulate a full series in the bank before releasing it on the platform.