It's been just over a month since Showtime launched its stand-alone streaming service — and network president David Nevins expects that positions them well in the cord-cutting bubble.
Nevins faced reporters Tuesday at the Television Critics Assn. press tour in Beverly Hills, where he talked about the "auspicious and exciting" period in the network's evolution beyond traditional linear TV.
Showtime debuted its eponymous digital over-the-top streaming service in July, Nevins said, as a way to reach those customers who don't already have a cable or satellite TV service rather than encourage cord-cutting. The latter is an issue thrust into the spotlight last week in the aftermath of a media stocks meltdown that occured after remarks by Disney's Chief Executive Bob Igerin about the effect of cord-cutting on the company's brands.