Further evidence that Hollywood will leverage any recognizable brand available to attract moviegoers' attention has arrived in the form of a Pez film project.
Envision Media Arts is developing an animated movie based on the plastic candy dispensers with cartoony heads and has enlisted screenwriter Cameron Fay to pen the script, the company announced Monday.
Fay's credits include the upcoming comedies "The Three Stooges Movie" and "Brother in Laws." Lee Nelson and David Buelow ("Celeste and Jesse Forever") are producing the Pez project.
No details have been provided about the plot of the potential movie, and the dispensers themselves don't come with much of a built-in story.