David Coleman, the Pac-12's new vice president of officiating, said that the conference would stress consistency, accountability, communication and transparency from its game officials.
Communication and transparency got off to a rocky start during Friday's Pac-12 football media day.
When Coleman was finished with his introduction speech, he said, "I'll be glad to take questions." Hands went up, but a conference official stepped in and said, "we're bumping up against the time" for the next speaker.
A Pac-12 Networks infomercial was next on the schedule.
Last season, nine Pac-12 teams were among the 27 most-penalized in the nation.